Branding (TIC.CERO) (Spanish Edition) by Javier Velilla Gil PDF

By Javier Velilla Gil

ISBN-10: 8497880765

ISBN-13: 9788497880763

Una marca es un intangible activo basic. Fortalecer el valor que proporciona una marca exige mejorar y multiplicar los puntos de contacto con su audiencia, y que sean satisfactorios y estén dotados de significado. Una marca poderosa genera personalidad, notoriedad y preferencia, objetivos fundamentales en l. a. genuine situación de mercado. Este libro presenta qué es y cómo actúa una marca, explica cuáles son las tendencias más relevantes que afectan a esta realidad intangible y propone líneas de trabajo estratégico para responder a los inminentes retos que se avecinan.

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